Do you think trade shows are a necessary evil?

Wish you could have a nicer looking booth or more prospects coming to your booth? Maybe you don't know how to work the pre-conference mailings and notices to get appointments and attention from those you need to see. Or, maybe your team has little success following up on the leads you do generate.

Whatever your complaint, we are the people to see. We are trade show experts. As sales and marketing specialists, we have worked hundreds of shows, big and little, and we know what it takes to make a show a success. We can give your booth the content and sizzle that brings people in, gains their interest, and makes them remember you. Our specialists can help you plan and implement pre and post tradeshow activities that get you the appointments you want to have at the show.


Tradeshow Assessment and Consulting
Have a show coming up and you want to see if your team is doing everything right? We can provide a quick assessment with important tips and recommendations that will help you generate more return from your trade show investment. Maybe you just did a show and feel like you got little from it. Let us do a post show assessment and find the problems so you can score big the next time. We can even come to a show you are in and evaluate your booth and team in action, providing some on site assistance to improve their show performance.

You are investing tens or even hundreds of thousands in each show. We are a great little insurance policy to help you get the most from that investment.


Tradeshow Outsourcing
Many companies need to do trade shows but really don't have the in house expertise to make it all happen. The salespeople, staff, and even management have to take their eyes off of their normal work to get ready for a show that still doesn't deliver what they really want or need.

Stop trying to do it all on your own! Let the experts at Skyward Consulting Group help you. We can plan and implement your show, working with you to ensure all the essential actions are done correctly. We help you contact key prospects before the show to get them to your booth and into sales meetings. We make sure your booth has content and sizzle that draws people in and captivates their attention. Most salespeople have never been trained to actually work a booth correctly! We help them understand, plan, and rehearse their roles in working the crowd. And you will have a crowd.

We can run all or part of your show. We can even provide skilled tradeshow workers who can augment your team, performing important tasks that pull people in. Maybe you just need some temporary help getting together a seminar series, trade show, conference, or some other event. We can provide fixed fee or time and materials solutions to your needs.